Miniso

In recent years, MINISO has excelled in the "interest-driven consumption" category by empowering product innovation through IP collaborations, exceptional design, and cutting-edge technology. It has partnered with over 100 globally renowned IPs, including Harry Potter, Disney, Sanrio, Barbie, and Marvel, launching trendy products that are aesthetically pleasing, fun, and practical. These collaborations resonate with the material and emotional aspirations of a youthful global audience.

Staying true to its commitment to long-termism and sustainable growth, MINISO unveiled a global brand strategy upgrade in 2023. By leveraging China’s efficient supply chain and partnerships with global super IPs, MINISO has carved out a unique competitive edge under its globalization strategy.

With this forward-looking approach, MINISO has set the foundation for its next decade of growth, aspiring to become the world’s no.1 IP design retail group.